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How to Overcome Stage Fright Unconventionally

By |2017-10-02T12:43:48+00:00April 14th, 2015|Categories: MP|

How to Overcome Stage Fright 5 Unconventional Methods “Hey, you are on in 5 minutes,” echo’s your friends voice through the long backstage corridor. You nod reservedly but these few words stoke up your unbearable stage fright yet again. Your thoughts are racing, your palms are sweating and adrenaline rushes through your body. “I [...]

Music in Marketing and Advertisement: Effective Strategies

By |2017-10-02T12:43:52+00:00March 29th, 2015|Categories: MP|

Music in Marketing and Advertisement Effective Strategies Why is music so important in marketing and advertisement and what strategies are there to use it effectively? The influence of music on our moods, emotions, perceptions and preferences is often more present than we consciously experience. The psychology behind the mechanism of how music effects [...]

Music and Emotions: The Seven Mechanisms that Evoke Musical Emotions

By |2017-10-02T12:43:53+00:00March 28th, 2015|Categories: MP|

Music and Emotions The Seven Mechanisms that Evoke Musical Emotions No one would argue against the statement that music and emotions can have a strong relationship with each other, but how is it even possible that something as abstract as music can evoke our most personal emotions? To answer this questions I [...]

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